Social media use is no more only for sharing thoughts, information and data across the web, internet marketers now use social media to market their businesses. It is becoming impossible to hear a guru talk about marketing and not hear him mention this marketing strategy and why your business needs to take advantage of it. Social media, networks and the tools behind them are a fantastic way to promote your business.
Here are reasons for using social media to grow your business:
1. Name branding
Social media sites like Facebook, Twitter and Digg enable you to make a presence where your customers are and to reach a huge number of potential clients. If you want to appear relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well. Also, using social media enables you to portray yourself as a leader. People buy into you before they buy what you have to sell.
2. Social media contents influence search results
Search engines like Google are increasingly indexing and ranking posts and other information from social media sites. For instance, YouTube videos are optimized for indexing by the major search engines. Furthermore, social media profiles rich with keywords, especially those on Twitter, LinkedIn and Facebook, often rank highly with major search engines.
3. Site traffic generation
Posting updates on social media sites regularly and linking them back to your site will generate traffic for your site. For example, Digg generates traffic to your site if you post articles and blog posts regularly.
4. Targeted audience
Using social media enables you to reach targeted potential customers for your marketing purposes. Your profile when created to reach your targeted audience will attract people in your niche and you can directly engage consumers in conversation with these social media tools.
5. Cheap marketing strategy
Social media use is a cheap way to market your business. Actually, if you do not engage some social media tools for fast results, it is absolutely free. All you need to do is to set it up and you are ready to market your business.
6. Community benefits
Social media sites is also a place to update your skills and when you have a problem and throw it open in the social media, you will get answers from different people who use them. It is a platform for sharing information and if you can do that within the comfort of your home without spending any money on transportation, then it is indeed a great opportunity for your business.
The benefits of using social media is such that anybody that is not using social media tools today to communicate or connect with other people is impeding the progress of his business. Social media integrated with internet marketing has become a MUST for every online business.
Are you using social media to grow your business? Please share your outcome.
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Image @ Istockphoto by Jpa1999
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