Sep 10
7
Name branding is one of the reasons for using social media to grow your business. Networking is so vital and important to business in general that using media sites cannot be considered as a waste of time for personal, corporate or consumer branding. This article shows you how to build personal brand using social networking sites.
How to build personal brand Online
- Connect your web presence
Your brand, messaging and social presence should be connected and consistent. Ensure that you have a consistent, branded presence throughout all your media sites so that when users come to your page to interact, they will understand that they are interacting with the true presence.
- Brand with Facebook fan page and have contests
In order to get more people in your Facebook group, hold contests. In personal branding, your assets are yourself. If you want to build a little readership around your personal blog or you want to get people to engage with you even more, give away a 2-hour strategy session for the contest.
The person who would enter into that kind of contest is somebody who would want to speak with you on the topic that you are an expert in. Use a different service such as Skype and lend your own time and efforts to helping that person if he wants it.
- Engage with Twitter
Twitter is a great platform to engage, care and listen. Engage with people and let them know that you are using this service and you are listening, and you actually care. Utilize platforms like Search.Twitter.Com to find out what people are saying and add value to them.
- Stay on top of trends
Every brand that wants to connect with targeted audience and social networking sites stays on top. Understand your industry and how to use social media sites as a marketing strategy and be current with events within these platforms. Follow top sites in your industry and read them religiously because they can lead you to the next big thing that can differentiate your business from your competitor’s business.
- Be consistent
There is need for you to be consistent in using social media and with value based contents. Read everyday, produce contents 2-5 times a week and network everyday. This is very important if you want to build and maintain targeted followers. Be consistent with a social media marketing action plan.
- Have patience
Patience is a very vital key to success. Everything has a breaking point and if what you are doing is actually worthwhile, you will need patience to succeed. Do not be quick to quit. Stick in there, with consistency and perseverance you will achieve your desire. Remember, Rome was not built in one day.
- Let the little things add up
A collection of dots make up a line, so also, little things add up to a big thing. The minor engagements, the super tiny contests, the smart production of content, the consistency, all of those things build up and allow for major successes down the road. One big action will get you some success but do not neglect the little things. They have long term values.
No matter your niche, using social media sites will build your personal brand online and ultimately launch you as a success. Caution– Do not delegate the engagement and content-creation, do it yourself. You can have people do things for you that can save you time and help you focus on the community but do not let anyone else engage with your consumers.
What social media are you using to brand your name or do you have any other way to build your personal brand on line using social media sites? Please share with us.
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