“If you want to become rich, you need to work less and earn more. In order to do that, you employ some form of leverage” says Robert Kyiosaki’s rich dad. One form of leverage that MUST NOT be ignored in our time is the internet. Any home based business that wants, not only to survive but also prosper should engage the use of this tool

It is barely five months since I employed this wonderful tool and I have gained a lot. Before then, I use to chase my friends and relations around to join my networking business. It got to a point where they were running away from me. Some were not responding to my calls or emails. I even got embarrassed and wanted to quit the home based business. Then, I searched the internet…

The word leverage, in a broad definition, simply means the ability to do more with less. In such a competitive world, one needs tools that will require little input but accomplish a lot.  The following are the reasons why I recommend Internet for your home business:

1. Access to a worldwide audience-More than 1.9 billion people use the internet (June 30, 2010. http://www.internetworldststats.com). Your business cannot afford to ignore such number of users!

2. Gain an edge over traditional business experts-Business is all about people and sales. A new business owner with little knowledge of what the business entails but has internet presence will sell more than the traditional guru, who knows it all but has access to fewer people.

3. Build a brand name-This leverage enables you to brand your name or business name. People get to know you and what your business offers. Trust is built and some of them eventually convert to customers.

4. To network-Home based business is all about connections with other people. Internet helps you to connect with people within your niche, giving you access to current waves in the industry. Also, you are able to promote your business and services through the social network to larger targeted audience.

5. Provide 24-7 hour service-Web pages serve both the clients/customers and potential clients/customers 24 hours a day, 7 days a week without a physical presence. (Even when you are on holidays!) It can customize information to match needs and collect important information that will put you ahead of the competition before they get into the office.

6. Easy and quick access to your customers-The leverage of internet makes it possible to reach your customers faster, through the use of emails, websites, etc. They have access to all information they need concerning your product. Furthermore, new updates are easily communicated back to them.

7. Cost and time efficiency-The cost and time of running your business is reduced with the use of internet. For instance, the cost and time of reaching one person can be used for millions. Also, the cost and time of answering frequently asked questions are reduced when the answers are posted on the web pages.

8. To reach targeted audience-There is no need for trial and error on who to sell your product or service. Since the web has several good search engines, people who want what your business offers will be able to find you.

9. To avoid losing your friends and relations-No goose chase anymore! Your friends and relations won’t be afraid to relate with you since you won’t be bugging them with your business.

10. More sales, more money-This leverage with 1.9 billion internet users affords you more leads, more sales and certainly more money.

In conclusion, using this leverage is ideal for your home based network marketing business in this world of heavy competition. Take massive action today and engage this incredible tool and be on your way to a most successful business. What other reasons do you have for using internet for your home business?

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Blogging is vital for any internet marketer. It gives you a base for your potential customers to get to know you and your business better. You can build your website or blog with blogger or WordPress but WordPress is preferred for business purposes. One framework I highly recommend for you to build your wordpress on is Genesis theme framework.

Genesis empowers you to quickly and easily build incredible websites with WordPress. Whether you’re a novice or advanced developer, Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

Genesis runs on parent-child themes concept. A child theme is an extension of a theme framework which is comprised of typical theme elements. Genesis is the parent theme. With the click of a button you can change the feel and look of your site.

Genesis framework features

• Impressive themes – All the child themes are great-looking out-of-the-box.  With a little know-how in CSS, you can totally customize any theme you like – but you don’t have to.
• Search Engine Optimized – The Genesis Framework has a comprehensive SEO panel (no more SEO plugins) where you have total control over the search engine optimization within your site – both for the site as a whole and individual posts and pages.
• Customizations via Hooks – You can customize your sidebar content, menu navigation, footers etc. you can have different sidebar content on different pages and posts.
• Layout Options for Any Page and Post – Genesis offers 6 layout options FOR ANY PAGE OR POST. This means that some posts can have 2 columns and other posts 3 columns.
• Custom-Built Widgets – The number of widget options varies from child theme to child theme.  However, every theme has the option to use widget placement for the home page content (and of course sidebars) except for Prose Theme.
• Automatic Theme Upgrading – Because your theme’s design is on a child theme, you simply upgrade Genesis by clicking ‘upgrade now’ and your site comes out unscathed.
• Featured Posts Function – Genesis has the ability to create excerpts of posts on the home page pulling in an image sized as a thumbnail.

Take advantage of the 6 default layout options, comprehensive SEO settings, rock-solid security, flexible theme options, cool custom widgets, custom design hooks, and a huge selection of child themes that make your Genesis site look the way you want it to. With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

Click here to order Genesis Framework

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If you are an internet marketer, then you know that it is very important to host your sites with a great web hosting company. And if you are a newbie (newcomer to internet marketing), then it becomes very vital to host your site with a web host that will give you fewer or no hassles at all. One host I highly recommend is Hostgator. Hostgator hosting services are extremely reliable and their customer support is awesome. In this review I’m going to share with you why Hostgator has become number one web host, not just on my list but also with most internet marketers.

What is great about Hostgator hosting services

Hostgator offers all the standard hosting services that other hosting companies does, including shared hosting, reseller hosting, VPS and dedicated hosting services. Now what makes Hostgator to stand out?

Reliability

I started my first website with one web hosting company but when I encountered a problem with my site, they did not respond immediately and when they did, they did not address the problem with the site. My sister now recommended Hostgator to me. When I switched over to hostgator, not only did they transfer my site for free, they fixed the problem immediately. This was before the initial company responded to my email!

Other key points of Hostgator’s success

Hostgator gives a 45 day money back guarantee and boasts of 99.9% uptime guarantee, which is rare with many hosting companies. But Hostgator has managed to maintain their advertised uptime. Since I started hosting my sites with them I have never experienced any downtime.

Hostgator offers unlimited domain hosting, unlimited bandwidth and disk storage. That means you can host all your websites in just a single web hosting with Hostgator. Isn’t this awesome!

You also get unlimited MySQL database with Hostgator unlike other hosting companies that will only allow you to have certain number of MySQL database.

Hostgator’s control panel is CPanel. CPanel is very easy to use. And the speed is good. You can easily add new domains, setup email address and third party software like wordpress via Fantastico. Furthermore, you can easily upload any new file; Hostgator has the latest version of PHP so everything works fine.

Hostgator Support

Hostgator support is phenomenon! They actually answer their phones, reply to their emails, and respond to live chat requests. They offer 24/7 web hosting support and they are very fast. I’ve contacted Hostgator on a number of issues and I’ve always come away very happy and impressed with their support people. They are very friendly and patient. On two occasions they had to go out of their way to help me sort out some issues with my site.

Hostgator drawbacks

Hostgator is a little expensive compared to most web hosting companies (about $1/ mo extra compared to the average). However, the cost is reasonable considering the quality of web hosting and customer support you get for such a price.

Conclusion

Hostgator is highly recommended by internet marketers. It’s fast, very reliable and offers fantastic support and if you are a beginner, that’s what you really need. Looking for a web host? Try Hostgator

Click here to order Hostgator

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Hi! I read a great blog post that led me to an awesome report and I want to share it with you. If you have a blog or ever plan to have one you MUST read this report. I grabbed my own and I encourage you to do the same.  First read this post by Mavis Nong. Enjoy and act on it!

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I have just finished reading The Perpetual Traffic Report by Ryan Deiss. If you really want to drive endless traffic at NO cost to your blog, then you have to grab this amazing report, whilst it’s still FREE!

It’s often said that Search Engine Optimisation (SEO) is the most complex marketing strategy to master. However this marketing strategy is now becoming easier, so you don’t have to pay professionals too much money to optimise your website(s).

When understood and done properly, SEO can get your site on the very 1st page of Google, when people search on your specific keywords and drive massive traffic into your business. Who wouldn’t want that?

Let me share with you the 3 primary steps to get your blog ranked higher on Google:

STEP 1: Create Quality Content

A blog without valuable content is useless. Your goal should be to create the best content consistently, so that your blog can stand out and start generating some traffic.

You also need to pay attention to the following factors in order to make Google happy and send you enough traffic:

• Domain name – having the keywords that you want to rank for in your domain name is very powerful. Also, the age of the domain has some impact on Google, believe it or not – old domain will rank better than the new one.
• Keyword research is an important process before you write your posts so that people can find your content as well as boosting your rankings.
• Keyword density – pay attention to how often your keywords are used in your posts. Don’t overuse them!
• Title and meta description – having your keywords in the blog title and meta description helps with your blog ranking.
• Blog structure – having your content organised and linked together internally helps your blog to get ranked on each of the categories or sections.

STEP 2: Create Quality Inbound Links

It’s important that you generate a good number of links from quality, authoritative sites in order to attract more traffic to your blog.

Side Note: Don’t start driving links until your blog is getting some traffic. That would be a giveaway that something dodgy is going on. It wouldn’t make sense for a site that’s not generating any traffic to have thousands of inbound links, would it?

FACT: Content and inbound links have always been present in Google’s algorithm and they have been the main variables, until recently…

OK, you have been updating your blog with fresh content consistently and getting quality inbound links – so what happens next?

I bet you’re wondering…

The above steps WILL NOT move your blog very high until you implement the third step, which Google has introduced recently:

STEP 3: Encourage Activity

Google is now factoring ACTIVITY more heavily in their rankings. Content and links may get you temporary rankings, but if you want to move up in the rankings faster and stay there longer, then the following activities will help you:

• Promote your blog in order to drive more traffic,
• Encourage your readers to leave you comments at the end of your posts,
• Invite your readers to subscribe to your RSS feed, (Top tip: use Google’s own tools such as FeedBurner – it measures how many subscribers a blog has, which is one of the most effective ways to establish human activity on a particular blog).

This step is an important piece of the puzzle that can you give you unlimited traffic to your blog. Here’s the new formula:

Content + Links + Activity = Perpetual Traffic

Side Note: Google shifts their “emphasis” between these 3 primary steps every 18-24 months, so it’s not like you need to “tweak your strategy” all that often. In fact, the most recent update (code-named “Caffeine”) occurred in late June 2010, so you shouldn’t expect another one for a while.

Follow these steps and reap the rewards! Get things out of order or completely automate the whole process, then your blog could get wiped off the search results in the end. You don’t want that, do you?

To learn more about this formula and much more, be sure to grab your copy of The Perpetual Traffic Report by Ryan Deiss, NOW!

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Do you have a dream to succeed in your home based business? You can realise your dream if you avoid the enemies of success on the way. As Henry David Thoreau said “men are born to succeed, not fail” and that includes you.

So the enemies of success to avoid include:

1.       Self limitation

Self-limiting beliefs and habits can keep you from living up to your full potential and from succeeding in business. Many times people make self- limiting statements because of fear of failure. Do not allow fear to rob you of your dream. If others made it you can also. As my father would say, those gurus you see and admire do not have two heads. So, start seeing yourself as a success, keep saying it and soon you will be one.

2.       Ignorance

This is not an excuse for failure. There is so much information available for one to succeed in home based business. Search the internet, attend seminars, read books, etc and update yourself. You need to be aware of new trends in your niche. What was excellent before may not be good this time.

3.       Procrastination

Many people have great ideas and plans on how to prosper their business but they are yet to execute them. Delaying to do what MUST be done is simply delaying your success.  Get organised and manage your time properly. Allow your desire for success to overcome your desire to put things off. By all means, do not let procrastination waste your time and ultimately kill your dream.

4.       Get rich quick attitude

There is no business you start today and you are a millionaire the next day. Though there are many “get rich quick messages” out there, it is advised not to get caught by them.  They may give you temporal success but not a lasting one with integrity. You need patience and a lot of wisdom if you want your home business to prosper.

5.       Shortcuts

Human beings generally love shortcuts but they do not necessarily get you to your desired destination. Anything that does all the work for you will produce half-baked success. Success in business requires training and discipline and hard work. You become an expert in your niche when you go through the processes. Yes, learn ways to do your business better and faster but ensure you are building yourself in the process.

Many times we are tempted to fall prey to these enemies. The work is becoming too demanding and you seem not to be cut out for it. I encourage you not to give in to the temptations. Allow your desire to succeed to overcome them. Soon you will reach your goals and succeed in your home based business. So avoid these enemies of success and get set to fulfil your dream. Do you know any other enemies of success in home business?

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