Hi! I read a great blog post that led me to an awesome report and I want to share it with you. If you have a blog or ever plan to have one you MUST read this report. I grabbed my own and I encourage you to do the same. First read this post by Mavis Nong. Enjoy and act on it!
I have just finished reading The Perpetual Traffic Report by Ryan Deiss. If you really want to drive endless traffic at NO cost to your blog, then you have to grab this amazing report, whilst it’s still FREE!
It’s often said that Search Engine Optimisation (SEO) is the most complex marketing strategy to master. However this marketing strategy is now becoming easier, so you don’t have to pay professionals too much money to optimise your website(s).
When understood and done properly, SEO can get your site on the very 1st page of Google, when people search on your specific keywords and drive massive traffic into your business. Who wouldn’t want that?
Let me share with you the 3 primary steps to get your blog ranked higher on Google:
STEP 1: Create Quality Content
A blog without valuable content is useless. Your goal should be to create the best content consistently, so that your blog can stand out and start generating some traffic.
You also need to pay attention to the following factors in order to make Google happy and send you enough traffic:
- Domain name – having the keywords that you want to rank for in your domain name is very powerful. Also, the age of the domain has some impact on Google, believe it or not – old domain will rank better than the new one.
- Keyword research is an important process before you write your posts so that people can find your content as well as boosting your rankings.
- Keyword density – pay attention to how often your keywords are used in your posts. Don’t overuse them!
- Title and meta description – having your keywords in the blog title and meta description helps with your blog ranking.
- Blog structure – having your content organised and linked together internally helps your blog to get ranked on each of the categories or sections.
STEP 2: Create Quality Inbound Links
It’s important that you generate a good number of links from quality, authoritative sites in order to attract more traffic to your blog.
Side Note: Don’t start driving links until your blog is getting some traffic. That would be a giveaway that something dodgy is going on. It wouldn’t make sense for a site that’s not generating any traffic to have thousands of inbound links, would it?
FACT: Content and inbound links have always been present in Google’s algorithm and they have been the main variables, until recently…
OK, you have been updating your blog with fresh content consistently and getting quality inbound links – so what happens next?
I bet you’re wondering…
The above steps WILL NOT move your blog very high until you implement the third step, which Google has introduced recently:
STEP 3: Encourage Activity
Google is now factoring ACTIVITY more heavily in their rankings. Content and links may get you temporary rankings, but if you want to move up in the rankings faster and stay there longer, then the following activities will help you:
- Promote your blog in order to drive more traffic,
- Encourage your readers to leave you comments at the end of your posts,
- Invite your readers to subscribe to your RSS feed, (Top tip: use Google’s own tools such as FeedBurner – it measures how many subscribers a blog has, which is one of the most effective ways to establish human activity on a particular blog).
This step is an important piece of the puzzle that can you give you unlimited traffic to your blog. Here’s the new formula:
Content + Links + Activity = Perpetual Traffic
Side Note: Google shifts their “emphasis” between these 3 primary steps every 18-24 months, so it’s not like you need to “tweak your strategy” all that often. In fact, the most recent update (code-named “Caffeine”) occurred in late June 2010, so you shouldn’t expect another one for a while.
Follow these steps and reap the rewards! Get things out of order or completely automate the whole process, then your blog could get wiped off the search results in the end. You don’t want that, do you?
To learn more about this formula and much more, be sure to grab your copy of The Perpetual Traffic Report by Ryan Deiss, NOW!
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Image by Ryan Deiss