Social media connects people in the online world to form relationships for personal and business purposes. Online marketers use media sites to build communities, discuss business issues, share expertise and build their brand and to establish themselves as experts. Social networking sites enable a marketer to advertise freely, expand market and to text marketing messages. Therefore to maximize the use of social media as a marketing strategy, you need to know how to use it effectively and efficiently.
How to use social media sites
1. Target your audience and choose your networking sites
What social networks are your clients visiting? What social media website is specific to your industry? Not all media sites will be good for your business. Choose the appropriate site and go to where your audience is and start conversation.
2. Set goals
Now that you know your audience and where to market to them, you need to set your goals. Is it to drive traffic to your website or to generate leads for your business? Or is it just to get your company’s name out there for brand recognition? Your goal determines what you do with the social networking sites. Remember that your goals should be realistic and achievable.
3. Social media tools
There are tools that surround social networking like blogging, RSS feeds, viral video, etc. Choose the tools that you can combine with your social networking comfortably and will also enhance your business. Learn how to use them and incorporate them.
4. Create profiles
Create profiles on the social media sites you have chosen. Include a photo for people to closely identify with you. Talk about yourself and your business. People want to know more about you and your business before they buy whatever you are selling.
5. Success factors
To succeed with social networking campaign, you need to be transparent, honest, and relevant, committed and value minded. You need to build trust and loyalty with your audience. Offer suggestions, provide feedback and answer specific questions. Furthermore, do not always try to sell to them. Try to understand the need of the consumer instead of forcing yourself on your customer.
6. Remain active
Stay active in your media sites and relevant communities. Monitor and engage in conversations regularly and appropriately. Do not allow your networking presence to lie dormant. Make your audience to look forward to reading your next posts and to hearing what next you have to say.
Using social media as a marketing strategy enables you to achieve much within a short time but it requires time, consistency and perseverance in order for you to grow your business with it. Be patient for the results; wait for the fruit to ripe. Remember if it works for others, it will surely work for you.
P.S Make Sure You Click Here To Get Access To Your Free Training!
Image @Istockphoto by Alexsl
- August 19, 2010 Using Social Media To grow Your Business-Why Use Social Media Sites As A Marketing Strategy Today
Social media use is no more only for sharing thoughts, information and data across the web, internet marketers now use social media to market their businesses. It is becoming impossible to hear a guru talk about marketing and not hear him mention this marketing strategy and why your business needs to take advantage of it. Social media, networks and the tools behind them are a fantastic way to promote your business.
Here are reasons for using social media to grow your business: […]
- August 26, 2010 Social Media Marketing Action Plan
Do you engage in social media marketing? Social media sites are great places to generate leads and to brand you as a leader. It is a place to add value to your audience and market your business. I was listening to Katie Freiling (http://katiefreiling.com) and she was sharing on how she uses social media to market her business and I thought to share it with you. She talked on the biggest mistakes on social media and the social media marketing action plan. These are listed […]
- September 7, 2010 How To Build Personal Brand Online Using Social media Sites
Name branding is one of the reasons for using social media to grow your business. Networking is so vital and important to business in general that using media sites cannot be considered as a waste of time for personal, corporate or consumer branding. This article shows you how to build personal brand using social networking sites.
How to build personal brand Online
Connect your web presence
Your brand, messaging and social presence should be connected and consistent. […]
- August 12, 2010 Benefits Of Article Writing For Online Home-Based Business
Work from home business opportunities need to be marketed online for wider range of customers and article writing is one of the free internet marketing strategies that build home-based business. Advertising can prove to be quite a costly endeavour for a lot of beginning marketers, but you really do not have to pay for advertising at all if you use article marketing. Here are other benefits of article writing:
Free Traffic Generation
Article writing builds quality one way links […]
- August 10, 2010 Blogging- A Marketing Strategy For Generating MLM Leads For Your Network Marketing Business
Blogging is a very cost-effective marketing strategy for generating traffic and MLM leads for network marketing business that only requires a bit of time and dedication. A blog is no more a mere online journal; it is also a money churner. If you want to increase your visibility and get in touch with your targeted audience, it is a good idea to blog.
Search engines love content and they love websites that change often. Blogging gives you a simple way to add content to your site. […]
- August 4, 2010 Marketing Plan That Will Generate MLM Leads For Your Network Marketing Business As A Beginner
The success secret for Network marketing business on-line is Traffic and Lead Generation, more MLM leads more success. Network marketing business is easy on line if you know how to generate MLM leads. There is need for you to embark on lead generating activities daily. It is what you do daily that determines the level of success you will get.
Developing a marketing plan will help you to focus on lead generating activities. Based on your available budget and time, create your […]
- August 2, 2010 Internet Marketing Strategies That Will Build Up Your Network Marketing Business
Internet marketing increases customers for your network marketing business, and enhances branding of you, company and product. An understanding of the marketing strategies will reduce your cost and build the traffic you need for your business. The internet marketing strategy you choose will depend on your business, your budget, time and, to some extent your personal attitude.
There are two terms of internet marketing strategies, short term and long term marketing strategies. Short […]